Cheetos Shape Hunt

Just like clouds in the sky, no two Cheetos are alike. and every Cheeto is inherently playful and uniquely-shaped. And when a Cheeto shaped like Charizard sold for nearly 90k, we acted quick and gave Cheetos fans a way to join in on the fun and win 10k each week by finding their own uniquely shaped Cheeto.

Featured:
Adage
Little Black Book

1.8%

Sales Increase

$950

Retail + Tik Tok Shop

74M

Impressions

1,500+

Cheeto Submissions

OLV

Tik Tok

We made a 24 hour TikTok Live of people hunting for Cheetos shapes to drive awareness and build our community on Tik Tok. We also teamed up with Zack King to drive awareness

Cheetos gained 4k new Tik Tok followers in 24 hours
98k Impressions
12k Shares

Creative Director: Christian Hoyle
ACD: Rodrigo Fernandez
Copywriter: Jp Winders