Cheetos Shape Hunt

Just like clouds in the sky, no two Cheetos are alike. Every Cheeto is inherently playful, uniquely-shaped, and is an opportunity for Cheetos fans to find something unexpected. With that, we gave Cheetos fans a way to be rewarded for finding unique treasure shaped Cheetos that may lie in their bags of Cheetos.

Featured:
Adage

Tik Tok

We made a 24 hour TikTok Live of people hunting for Cheetos shapes to drive awareness and build our community on Tik Tok. The Tik Tok live

Gained us 4k new Tik Tok followers
98k Impressions
12k Shares

Creative Director: Christian Hoyle
Copywriter: Jp Winders