Taste of Super Bowl

Everyone deserves to feel like they won the Super Bowl, and enjoying Frito Lay snacks gives them the chance to taste that victory. We brought in NFL legends Gronk, Marshawn Lynch and Troy Polamalu to help consumers feel the excitement of the Playoffs and winning the Super Bowl with Frito Lay.

Press: Adweek, Muse by Clio, The Drum, The Today Show,

 
 

Bonus! Conspiracy!

 

Creative Director: Tammy Booth
Associate Creative Director: Katie Renfroe
Art Director: Eric Rutherford
Copywriter: Rachel Koren
Director: Peter Berg
Producer: Colleen Dirsmith

See more work →