Mission Tiger

Frosted Flakes

In celebration of Mission Tiger impacting over 1 million kids, Tony the Tiger
and Pittsburgh Steelers RB Najee Harris surprised a local Pittsburgh public
school with a donation, new equipment, and a party for their flag football team.
Najee posted the content to his instagram creating Mission Tiger buzz among local
and national media outlets.

With the Weber team, this Mission Tiger event was all about the celebration.
We started with the story of having Najee visiting the school to search for a new QB,
and to celebrate with the kids after some training sessions.

 

Role: Senior Art Director from initial concept to full executions
Agency: Weber Shandwick

Creative Director: Matt Barber
Production: Red Summit
Photographer: Matt Shuck